CCRC Study: A Survey of Family Members

After more than a year’s worth of research and planning, Ziegler, Mather LifeWays Institute on Aging, and Brecht Associates, Inc., are pleased to release the National Survey of Family Members of Residents Living in CCRCs.

The genesis of the study is simple:  CCRC product recognition is still fairly limited nationally, with 10% or less of the eligible population typically moving into retirement communities.  The question for Ziegler/Mather/Brecht was:  What about the people who KNOW our product?  Would they move in?  And what else can we learn from the children of your residents that may change the way you market your product and services?

We urge you to access the report here: http://aginginaction.com/2011/12/significant-findings-from-first-ever-national-survey-of-ccrc-residents%E2%80%99-families/.